Shopware Migration

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Executive Summary ​

  • SXSW platform crosses halfway mark: +12 stories in 10 days (466/903, 52%) but scope grew +15—velocity slowing to ~1.2 stories/day vs. prior 6-7/day pace, expected dip following SupplySync.com production launch (team shifted to stabilization)
  • CESW explodes with 208 completions: Jumped from 86/171 to 294/385 in 10 days—massive board consolidation event, not organic velocity. Real work happening (Blake: 37 commits, Emil: 46) but tracking volatility makes BU boards unreliable for velocity measurement
  • Data migration shows first multi-BU expansion: 6 of 7 BUs now have Customers WIP (only LATAM pending)—critical milestone after 4+ weeks of stagnation, but all other categories (Companies, Products, Orders, CMS, Lists) remain NYS with 6 weeks to production
  • Review pipeline aging crisis: 125 items stuck in review states, 90-day max age, P90 at 83 days—"Development Complete" items sitting 54+ days median. Review bottleneck is now the primary delivery risk
  • Repository velocity healthy but scattered: 215 commits across 7 active repos, 20+ contributors—but no single repo shows concentrated effort. Team spreading thin across multiple codebases
SXSW  [████████████░░░░░░░░░░░░] 52% (466/903)
CESW  [██████████████████░░░░░░] 76% (294/385)
W1DA  [████████████░░░░░░░░░░░░] 57% (96/168)
ECMD  [████████░░░░░░░░░░░░░░░░] 34% (22/64)
GSHOP [░░░░░░░░░░░░░░░░░░░░░░░░]  0% (0/32)
BSWM  [████████████████░░░░░░░░] 66% (21/32)

1. Shopware Platform - SXSW Initiatives ​

Current State: 466/903 stories complete (52%)

10-Day Delta (vs. 2026-06-19): +12 completed, +15 scope growth—velocity slowed from 7 stories/day to 1.2/day, expected following SupplySync.com production launch last week

Context: The SupplySync.com production release pulled the team into stabilization, hotfixes, and support—explaining the velocity drop. Expect recovery as the release stabilizes.

Pipeline Analysis:

  • 64 in review (up from 51)—review backlog growing
  • 15 in active dev (unchanged)—capacity ceiling hit
  • 37 development complete (down from 43)—items moving to review but getting stuck there
  • 273 in Discovery (unchanged)—funnel stalled

By Initiative (showing deltas vs. 2026-06-19):

  • Infrastructure & Architecture: 99/227 (44%)—+1 story, still lagging at 44%
  • Authentication: 32/34 (94%)—unchanged, stuck at 2 stories from done
  • Cart & Checkout: 71/142 (50%)—unchanged, lost momentum after prior +23 sprint
  • Integrations: 55/117 (47%)—+7 stories, +15 scope; most active area
  • Specialized Features: 20/71 (28%)—unchanged, lowest completion %

Blocker Update:

  • 17 blocked items (up from 4 on 2026-06-19)—blocking events tripled
  • Punchout plugin epic (SXSW-1138–1150) now blocking 11 items
  • Root cause appears to be Rune Laenen's Punchout work creating dependency chain

Velocity Projection: At 1.2 stories/day, SXSW will complete in 365 days (June 2027). Even if velocity recovers to 3/day average, completion by September 2026 is unlikely. Critical path at risk.

2. CE Shopware (CESW) - Board Consolidation Event ​

Current State: 294/385 stories complete (76%)

10-Day Delta (vs. 2026-06-19): +208 completed, +214 scope—massive tracking change

Analysis: This is not organic velocity. Gaining 208 completions in 10 days (20/day) while adding 214 scope is impossible with observed 37 Blake + 46 Emil = 83 commits. This represents:

  1. Board merge: CESW absorbed another project board (likely W1DA or ARROW tickets)
  2. Bulk status update: Someone mass-closed old tickets
  3. Historical backfill: Prior work finally tracked

Evidence:

  • W1DA gained +84 stories same period (96/168)—parallel consolidation
  • Both boards show completion % unchanged (CESW: 50%→76%, W1DA: 17%→57%) suggesting re-bucketing
  • Repository activity (83 commits) doesn't support 208 organic completions

Real Work Happening (from commits):

Active Epics (from commit analysis):

  • Checkout/Cart (CESW-44): 35/37 (95%)—Emil driving, nearly done
  • Import (CESW-66): 11/12 (92%)—Blake finishing up
  • Account (CESW-26): 24/26 (92%)—multiple contributors
  • Pricing (CESW-87): 8/11 (73%)—Blake in review
  • PlaceOrder (CESW-85): 3/16 (19%)—Emil active dev
  • Company (CESW-47): 4/5 (80%)—Scott reviewing

Recommendation: Treat CESW board data as unreliable for velocity tracking. Use repository activity and individual epic progress for true status. Real velocity: ~8 commits/day across 3 developers = healthy pace.

3. W1DA (Domain API) - Also Board Consolidation ​

Current State: 96/168 stories complete (57%)

10-Day Delta (vs. 2026-06-19): +84 completed, +96 scope—parallel to CESW event

Analysis: W1DA shows identical pattern to CESW—massive scope/completion gain in lockstep. This confirms both boards absorbed work from elsewhere (likely ARROW project tickets being redistributed to BU boards).

Repository Activity: ecommerce-supergraph shows 25 commits (Robert Dumitru: 5, Sebastian Poblete: 4, Gabriel Guzmán: 20)

Active Work (from commits):

Key Epics:

  • Context Propagation (DOMAIN-248): 9/11 (82%)—nearly complete
  • Shopware Pricing/Inventory Phase 1 (DOMAIN-317): 1/5 (20%)—Sebastian active
  • Catalog & Search (DOMAIN-341): 3/10 (30%)—Gabriel working

Real Velocity: 25 commits / 10 days = 2.5/day, modest but sustained Domain API work continuing.

4. ECMD Shopware (ECMDSW) - Incremental Advance ​

Current State: 22/64 stories complete (34%)

10-Day Delta (vs. 2026-06-19): +3 completed, +15 scope—scope exploded, velocity slow

Analysis: ECMD added 15 new stories but only completed 3. This is either:

  1. Scope refinement as team breaks down epics
  2. Newly discovered work
  3. Board absorbing ARROW tickets like CESW/W1DA

Repository Activity: Lucian Miculescu working customer migration (ECMDSW-43, ECMDSW-41)—no commit count available

Active Epics:

  • Infrastructure & Architecture (ECMDSW-2): 11/28 (39%)—grew +1 scope
  • Catalog & Product (ECMDSW-4): 7/20 (35%)—grew +13 scope (!)
  • Account Management (ECMDSW-6): 2/4 (50%)—unchanged

Concern: The +13 scope explosion on Catalog & Product suggests either late requirements discovery or poor initial scoping. Completion % dropped from 57% to 35% on that epic.

5. Gemaire Shopware (GSHOP) - Still Zero ​

Current State: 0/32 stories complete (0%)

10-Day Delta: +1 scope, 0 completed—unchanged for 4+ weeks

Repository Activity:

  • gem-headless: 11 commits (dbogdanowicz: 6, Yovany: 5)—customer query work (GCOMM2-3263, GCOMM2-3262)
  • gem-shopware: 4 commits (girishassudani: 4)—Shopware 6.7.10.1 initialization

Critical Finding: Repository shows active work on customer queries and Shopware setup, but GSHOP board shows 0 completions. This is a tracking disconnect—work is happening but not being reflected in Jira.

Recommendation: Immediate audit of GSHOP board. Either:

  1. Tickets aren't being transitioned to Done when work completes
  2. Work is tracked in different project (GCOMM2 prefix on commits vs. GSHOP board)
  3. Board is deprecated/wrong project selected

6. Baker Shopware (BSWM) - Strong Progress ​

Current State: 21/32 stories complete (66%)

10-Day Delta (vs. 2026-06-19): +8 completed, +1 scope—healthiest BU velocity

Analysis: Baker is the only BU board showing clean, organic progress. +8 completions with minimal scope growth indicates stable execution.

Active Epics:

  • Baker Headless App (BSWM-1): 19/25 (76%)—+8 stories since last analysis
  • Shopware Backend (BSWM-27): 2/7 (29%)—unchanged

Repository Activity: No commits captured (baker-headless timed out)

Status: Despite no visible commits, BSWM shows consistent ticket progression. Either work is happening in uncaptured repos or team is closing pre-existing work.

7. Arrow - Frontend / Open Components ​

Current State: 380/426 stories complete (89%)

10-Day Delta: +1 completed (vs. 379 on 2026-06-19)—minimal movement continuing

Repository Activity: watsco-frontend-boilerplate shows 121 commits (!), but ARROW board only +1 story

Analysis: This is the inverse of GSHOP—heavy repository activity with minimal Jira movement. The 121 commits from Lino Rallo